In the modern digital era, trust is no longer optional—it’s the foundation of every strong B2B relationship. Zero-party data is redefining this trust by putting transparency and consent at the core of marketing strategies. Unlike third-party data, which often sparks privacy concerns, zero-party data consists of details that buyers openly and intentionally share—ranging from their pref... https://acceligize.com/featured-blogs/zero-party-data-in-b2b-marketing-building-trust-compliance/